It's National Martini Day (And We Couldn't Care Less).

June 19, 2017

It's National Martini Day (And We Couldn't Care Less).

Today, June 19, 2017, is National Martini Day. You may look at Tini Grails as the kind of store who would get all excited about National Martini Day. After all, we sell all kinds of awesome martini glasses, right? And it's a day when the entire nation pauses and reflects on the greatest cocktail ever invented. Because, you know, it's National Martini Day?

But you'd be wrong.

#1. Wrong day.

We don't care so much about the date - June 19 - but we care very much that we are supposed to honor the martini on a Monday this year. A Monday! 

We are the biggest fans of martinis ever and we don't really start thinking about martinis until at least Wednesday, maybe even Thursday. But Monday? 

We understand June 19th changes days each year, but the fact the day would eventually hit a Monday should have been enough to call this whole "National Martini Day" off. 

#2. One day?

To us, as you may have learned, Fridays are THE martini day, nationally. As in, every Friday and not just one per year. 

Celebrating the martini once per year, as "National Martini Day" suggests, is to miss out on 51 other martini celebrations. Every week, not every year, and every Friday to be exact, we raise our martinis full of the sweet nectar of our choice and celebrate for real.

And it's not some hoity-toity symbolic affair that only happens once per year. We're talking 52 straight (straight up?) weeks of martini days, nationally. That sounds a lot better AND more respectful to the martini to us.

#3. It's a marketing ploy, anyway.

Categories create these "National Whatever Days" to manufacture public relations stories and to give the brands in those categories something to talk about for a couple weeks. 

If you think you need to conjure a fake national day for your category, you might want to look at the relevance of your category in the first place. It's sorta like "fake news" in the marketing business.

Besides, martinis are a wise and confident concoction, as are the people who drink them. They don't need a day of recognition. Leave those to the far less confident root beer (two days ago was its day) or ice cream soda (tomorrow is its day). Martinis are the quiet confident type. They probably don't even tell anyone when it's their birthday. It's just "not them" to show off like that.

So, nice try marketers. We're not buying it. 

See you Friday.

Sincerely,

Will Burns

Owner, Tini Grails

 

 




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